An Introduction from our founder

louise founder wild earth beauty
I first became interested in natural beauty products while working as an Oncology nurse in London.
In my job, I met a lot of lovely ladies that had been diagnosed with Breast Cancer. At this point, there was also a lot of press reports about the use of Aluminium in antiperspirants, and the possible link between Aluminium found in breast tissue and breast cancer. People had started to look and question what was in their beauty products and the possible impact it could have on them and their families.
Searching for products became a battle as I really became frustrated with mainstream shops that only sold major brands, with ingredient lists that look like they should be in a chemistry class. Or by shops that sold 100% natural brands, that had ingredients lists with the odd chemical name which I still had to go away and look up. I learned it might be considered a "natural" product, but I still do not want to put it on my or my families skin.
Just because it is natural, does not mean its good for you. 
I wanted to be able to buy products that I was totally 100% sure were cruelty-free, that means no animal testing and no animal ingredients.
I wanted to be able to buy products made here locally in the UK.
I opened my eyes to the UK Beauty Artisans out there and found, small batch skincare that has minimal preservatives, quality thought out ingredients, minimal packaging, minimal air miles and a positive contribution to UK local economy/community.
Since the beginning of 2020 we have gone back to our origins and are changing to specialise in natural deodorants only.
Our Ethos
  • We source from the best UK artisans & Brands.
  • Everything is plant-based (vegan) and of course Cruelty-free.
  • Ingredients in our products do not knowingly include any parabens, phthalates, phenoxyethanol, potassium sorbate, Cocamidopropyl betaine (CAPB), GMOs, fillers, synthetic ingredients, preservatives or fragrances.
  • We promote Fairtrade & Organic practices & Ingredients
  • We currently do not stock items with Palm Oil in them.
  • Product packaging uses minimal virgin plastics and are all Recyclable/Compostable.
  • We reuse everything, so our packaging is reused or if new is 100% compostable or reusable.

    We try everything ourselves and review.
    See our blog for reviews and offers!
    We encourage customer participation with reviews & loyalty programmes.
    We fully support responsible consumerism. Know where your products come from, what it contains, and what the product leaves behind after it is gone.
    If you need any product recommendations or just want to say hello!
    please get in touch.
    Best Wishes


    Information on a brands Ethical Consumer status and certifications can be found
    Health Information can be found
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    Wild Earth Beauty is part of Premium Indulgence Ltd, who sells on the marketplace of
    All information supplied in reference to a brand's attributes is supplied in good faith. These things can change and I would advise that a consumer does their own research into the brands that they are purchasing.
    Wild Earth Beauty is owned and operated by:
    Premium Indulgence Ltd (9558767)
    Registered Address 20-22 Wenlock Street
    N1 7GU
    VAT no. 230333556