Krī (pronounced kree) is a Sanskrit term meaning ‘to make, to do, to prepare’. At the very heart of it, that's what we do: we are makers of skincare. 

Effortless and functional.

We hold a strong belief that skincare should be honest, effortless and effective.

Our minimalist branding and packaging reflect the simplicity of our range, as well as our approach to focusing on advanced formulations using minimally processed ingredients that simply work.

No compromises.

Born out of a desire to be more environmentally conscious of what we put on our skin without compromising on quality, performance or integrity, our products are biodegradable, vegan, organic and cruelty-free

We also try to minimize our impact as much as possible by using glass containers and reducing unnecessary outer packaging. 

Skincare that’s personal. From conception to delivery.

Krī products are formulated and manufactured in the UK, by us. We don’t outsource any aspect of our production process and we consciously maintain a small circle of trusted suppliers so that we never have to compromise on the purity of ingredients and effectiveness of our products. 

100% results-based.

Ultimately, we're here to provide a direct, effortless and dependable experience that works for you and your skin.

Krī is the rebranding of popular skincare brand Guiltless Skin.